TWC Group is partnering with card data firm HDI to track the spending behaviour of 10.2m UK consumers across retail and foodservice outlets.
The agreement will allow TWC to analyse actual consumer spending behaviour across the UK’s wholesale-served routes to market, offering insights into where and how shoppers spend their money.
Specifically, the dataset covers spending across 40,000+ convenience and grocery stores
140,000+ foodservice outlets, including restaurants, cafés, pubs and takeaway operators.
Read more: TWC commits to wholesale and identifies £1bn growth opportunity
Tom Fender, development director at TWC Group, commented: “This partnership with HDI is a game-changer for the wholesale sector. For the first time, we can see exactly how 10.2m UK consumers are spending in wholesale-supplied outlets, giving our clients a clear, evidence-based understanding of shopper behaviour. This depth of insight will drive more data-led conversations, enabling suppliers and wholesalers to collaborate more effectively to grow their customers’ (indie retailers, indie foodservice) businesses.
“For wholesalers, it will support customer acquisition strategies and inform where new depots should be located. For suppliers, it will help build call files and highlight which outlets should be targeted with greater resource (eg where should NPD go? What ranges should we recommend?) based on current performance and the types of consumers currently using each outlet,” he added.
