Boost has expanded its 500ml Juic’d range with the launch of a Blood Orange & Raspberry Crush variety into the wholesale channel.
This NPD will join the already range, which was the biggest selling new 500ml energy drink in 2022[1], with the new flavour adding to a format which continues to perform well, with the 500ml market being the largest selling Energy Drink segment, amounting to £503m and growing 16% YoY[2].
Read more: Boost Drinks appoints AJ Barr’s Francis as wholesale controller
Adrian Hipkiss, marketing director at Boost Drinks, said: “Juic’d is a range we’re incredibly proud of at Boost – jam packed full of flavour, with real fruit juice refreshment but at the same great value price point we’re known for. With the current cost-of-living increases being experienced across the board, it’s great to be able to add to this thriving category whilst providing more choice to consumers in an accessible way that doesn’t compropmise on flavour.”
The launch will be boosted by sampling in retail stores across student areas in London, including a gift with purchase and supported by targeting customers in close proximity to the stores to drive football.
[1] IRI GB Symbols & Indies 52 weeks value sales to 25th December 2022
[2] IRI Total Market Place sales 52 weeks to 25/12/22
