SWA 2025 awards open for entries

The SWA Achievers 2025 is now open for entries with the awards encompassing a fresh new look and branding, along with three new categories: Wholesale Driver of The Year, Best Licensed Wholesaler – On-Trade and Best Licensed Wholesaler – Off-Trade.

Returning to the O2 Academy Edinburgh venue, the event highlights best practice and innovation within the industry and also recognises the dedicated people who keep its wheels moving.

With 14 wholesale category awards and six supplier awards up for grabs, it’s an opportunity for wholesalers to gain recognition for their innovation and customer service, raise their profile, and celebrate the achievements of the last year.

Read more: UWG’s Slaven appointed SWA president

SWA chief executive Colin Smith, launching the awards, said: “It has never been more important to shine a spotlight on the wholesale sector, our suppliers and the people who make it all come together.

“For 22 years, Achievers has done just that – highlighting the ongoing innovation and resilience within our industry, and reminding the wider food and drink industry of the importance of wholesale to the Scottish economy.

“As with our new rebrand, over the years, we have invited – and listened to – feedback from wholesalers, suppliers and our sponsors, and taken on board their views as well as industry innovations, trends and challenges, ensuring that Achievers evolves and is attuned to the issues of the day. We are proud that Achievers has become a benchmark for other UK-wide industry awards.”

Judging will take place during September and October and to ease entry of the awards and help entrants prepare, the entry form contains links to the all-important judging criteria along with the estimated time for the judging of each award.

Tables for the gala dinner and awards presentation at the O2 Academy Edinburgh on Thursday, 20th February 2025 will be available to book from the end of July via the SWA website or can be booked by contacting awards@scottishwholesale.co.uk

Read more: CJ Lang picks up three awards as Scottish wholesale celebrates SWA Achievers

Wholesaler awards:

● Best Cash & Carry (sponsored by Britvic)

● Best Delivered Operation – Retail (sponsored C&C Group)

● Best Symbol Group (sponsored by Pernod Ricard)

● Best Delivered Operation – Foodservice (sponsored by Red Bull)

● Best On-Trade Wholesaler (sponsored by Hi-Spirits)

● Best Off-Trade Wholesaler (sponsored by AB InBev)

● Best Marketing Initiative (sponsored by Suntory)

● Wholesale Driver of the Year (sponsored by Philip Morris)

● Great Place to Work (sponsored by Premier Foods)

● Sustainable Wholesaler of the Year (sponsored by AG Barr)

● Employee of the Year (sponsored by CCEP)

● Rising Star of Wholesale (sponsored by KP Snacks)

● Best Innovation (sponsored by JTI)

● Wholesale Local Food Champion (sponsored by Scotland Food & Drink and TWC)

Supplier awards:

● Best Advertising Campaign (sponsored by SWA)

● Supplier Sales Executive of the Year (sponsored by Unitas)

● Project Wholesale (sponsored by SWA)

● Best Overall Service (sponsored by Bestway Wholesale)

● Best Foodservice Supplier (sponsored by Bestway Wholesale)

● Local Supplier of the Year (sponsored by Lomond Foods)


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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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