Pet and equestrian supplies wholesaler AR Wholesale has increased its monthly sales by 15% following the launch of a new app and web portal, with average basket size also increasing by up to 10%.
The new platform has been created by UK-based SaaS firm Adventoris on its SwiftCloud software, which enables clients’ end users to place orders 24/7, browse products, contact the company and access technical information whenever is convenient for them on a fully branded, customised portal.
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David Heaviside, IT manager at AR Wholesale, said: “Our customers have a lot more confidence in our system since launching with SwiftCloud. The integrations with our SAP ByDesign ERP are incredible. We now benefit from up-to-date stock information, accurate stock volume reports, and more flexibility with pricing and offering discounts. All of these improvements have helped to enhance the customer experience.
“Most of our customers are small independent retailers of pet and equine feed and accessories. Many don’t have retail systems themselves or if they do, they are fairly basic. Having the mobile app allows them to scan items as they walk around the store and place orders directly or, using the online portal, they can add to the orders and then submit digitally. Having accurate stock data and pricing helps them to place sales orders quickly and easily. They know that what they have ordered will be in stock for them to receive on the next delivery.”
