Premier Foods reveals new vending range

Premier Foods has announced a new hot drinks and soup offering suitable for vending machines, with what the company is claiming is a more premium offering.

Simplicity is a four-strong range of hot drinks products, with Premier also expanding its soup range with new Batchelors 750g bag Cup-a-Soup for vending machines in three flavours.

Tim Wright, national account manager, at Premier Foods, said: “We have introduced agglomeration technology – a process that binds the powder together to help it better dissolve in liquid. This allows us to create ranges with a smoother-than-ever finish. The process ensures that there is improved mixing with no need for stirring and reduced residue.

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“There is a growing love for our Batchelors brand, and growing sales within the retail channel which we expect will equate to subsequent sales in vending. The flavours are some of the brands most popular, meaning operators can bring an established and well-known product to their vending offer,” he added.

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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