Harlech Foodservice has reported a 1,100% increase in festive pre-orders, with its festive brochure featuring 420 products, including 78 new lines.
Revealed by at the company’s Christmas roadshow to 40 staff and 28 producers, the suppliers took part in speed dating style sessions where the Harlech staff were given eight minutes to taste their products and chat about their festive offers.
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Harlech Foodservice’s commercial manager Chris Gregson said the roadshow and the launch of the brochure were key elements of the firm’s preparations for the festive season, which was a crucial time for the food and drink sector.”All the suppliers here feature in our Christmas brochure and we have colleagues from Harlech’s sales, supply chain, commercial and marketing teams attending to taste, feel and ask questions about the suppliers’ products.”
“The Christmas Roadshow is all about our suppliers educating and energising our sales team so they can go out there and confidently inform and sell to our customers from our Christmas brochure. We’re very grateful to all the suppliers for attending the Christmas Roadshow and highlighting the products we are selling in the brochure and informing and educating our staff so well, they’ve been brilliant,” he added.
