Bidfood launches Square Root of Self mental health campaign

Bidfood is working with universities on a campaign to support student mental health.

The campaign has already created a guide that provides insight and wellness recipes, as well as helpful advice on how community spaces can be laid out to support students.

Square Root of Self is part of the foodservice wholesaler’s wider sustainability strategy, with the premise built around the vital part food plays in overall wellbeing.

With 80% of those studying in higher education reporting symptoms of stress or anxiety, the guide includes recipes that have been developed alongside Christine Bailey, a nutritional therapist and chef.

Tim Adams, corporate marketing and sales director at Bidfood said: “Mental wellness is a topic that we’re seeing increasingly come to the forefront of conversation, particularly with students who are under added pressures of leaving home for the first time, as well as keeping on top of finances and academic pressures.

“I’m extremely proud to see our campaign launch. Bringing our vision to life has enabled us to provide support to students, as well as equip them with the right tools to navigate mental wellness in all elements of student life. From nutrition right through to community support.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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