Bestway and Red Bull launch category tool for wholesale customers

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Red Bull has partnered with Bestway Wholesale to launch a soft drinks tool to help retailers become more profitable in the category, with plans to roll it out across additional wholesale partners across the rest of the year.

The online platform takes wholesale customers through a step-by-step consultancy process and then calculates the best SKU ratio, before delivering a personalised, downloadable planogram.

Read more: Red Bull launches ecommerce wholesale guide

The tool is available to stores within England, Wales and Scotland and aims to help retailers remove soft drinks from their chillers that aren’t performing as well in the store’s local area. It also allows retailers to access the suggested replacement SKUs through Bestway online.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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