B2b.store and Ramsden discuss the benefits of AI in wholesale

b2b ai

A B2B AI workshop recently discussed several wholesale-specific AI uses including the setting up of reports on local economic conditions to understand more about the territories, as well as the detection of churn of customers before they lapsed, and automating document translation.

Hosted by b2b.store, the company, worked with Ramsden International’s senior team to identify the need to become more familiar with AI and tasked the software firm to educate a cross-departmental group to help them discover ways to improve productivity and deliver higher ROI within the business.

Read more: B2b.store launched WhatsApp Business report

The workshop demonstrated the most useful AI technology being used by businesses now, followed by small group sessions with each department to understand specific processes. Armed with this knowledge, the b2b.store team then helped to come up with examples of how AI could help refine current methods, save time or provide value.

Jez Threadgold, Ramsden Managing Director said:  “There’s little question AI usage is becoming increasingly common in the workplace, so we felt it was important to get to grips with how it could be used at Ramsden International.

Understanding where to start is an important first step so we didn’t want to dive in without a clear direction, so we invited b2b.store in to share their knowledge and provide some pointers for us to follow. There was a real buzz about AI in the office as the session progressed as the teams spoke about what they’d learned and tested out some of the technology they’d been shown – it was an enlightening day.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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