A new analytical app and website called What’sInStore is helping wholesalers to drive sales and create more effective discounting strategies through its analytics capabilities.
What’sInStore has been designed so that they can view what customers are looking at with regards to certain products, which then allows them to promote their offers directly to an already engaged and interested audience.
Co-founder Aidan Cartwright explained: “What’sInStore benefits the entire retail distribution chain. Wholesalers can use our reporting to see what discounted products or categories are trending locally and the sales volume of those discounts. They can then adapt their own sales strategies to service this demand or use the insight to influence what they put on promotion themselves.”
Instead of shoppers searching for offers, bargains and discounts, they set the distance they want to travel and the specific products they want to save on, so when a deal is uploaded, the shopper is notified.