Thames Cash & Carry launches mobile ordering app

A screenshot of the new Thames app

Thames Cash & Carry has launched a mobile ordering app in an attempt to help its customers manage their orders on the move.

The app, which has been developed by IT firm RNF as part of its partnership with Sanderson, allows retailers to place orders from their smartphone and is fully integrated with Thames’ website, meaning customers can begin orders on the website and finish it on the app, or vice versa, providing a seamless digital ordering experience.

The app, which is available in both iOS and Android versions, and free to download, allows customers to build their order by either scanning product barcodes using the phone’s inbuilt camera or searching the online catalogue. Customers can also use the app to manage their favourites lists for quicker repeat ordering, access their order history, track the status of undelivered orders and even check when their next payment is due.

Sucha Singh, a director at Thames, which is a Today’s Group member, said: “We have launched the mobile customer app, and are so pleased to have received a great response. Customers have said that the ordering app is easy to use and saves time as they can order on the go and save regular products in their favourites list. The app gives customers instant access to their account information and we are maximising sales opportunities by offering personalised promotions. We are also keen to utilise the latest technology in our customer communications.”

Rob Mannion, managing director of RNF, added: “With studies showing that mobile apps deliver 120% higher conversion rates than mobile websites and 2.5 times higher retention rates, we are seeing increasing take up across the wholesale market.

“As well as providing a convenient way for Thames’ customers to order from the depot, the app also links with our bespoke customer engagement platform BEAM, allowing Thames to engage with app users in a personalised and relevant way, increasing the effectiveness of the communication and ultimately increasing sales.”

Berkshire-based Thames was founded in 1983 and posted a turnover of £18m in the year to 31 July, 2016.

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Martyn Fisher
Martyn Fisher is the Editor of Better Wholesaling. Martyn can be found on Twitter on @BW_Martyn, or can be contacted via martyn.fisher@newtrade.co.uk and 020 3871 6490.

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