Sugro recruits three new members

Sugro managing director Neil Turton
Sugro managing director Neil Turton

Sugro has recruited three new companies to its membership, with Seafresh Wholesale Distributors, Europa Brands Limited and Extreme Systems joining the buying group.

Seafresh is an independent cash and carry fast-food supply wholesaler based in Bradford, with nine depots across the country selling frozen, chilled, packaging, cleaning and ambient products.

Meanwhile, Europa Brands is a franchised van sales operation wholesaler based in Middlesex with five franchisee branches who supply wholesale confectionery, ambient grocery, impulse, beer, wines and spirits in and around London. While Extreme Systems is an independent online delivered wholesaler based in Luton selling impulse, alcohol and ambient products.

Sugro managing director Neil Turton said: “I am delighted to welcome Seafresh, Extreme Systems and Europa Brands to Sugro. It’s always exciting to work with members to help them become even more successful and from a Sugro perspective hopefully shows that we are now an attractive group with which to partner. We seek to be the best in the buying and marketing group sector, working with members both collectively and individually on their development.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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