PepsiCo has added two flavours to its Walkers range, with BBQ Pulled Pork and Spicy Sriracha now available throughout 2019.
The flavours will come in multipack and single formats, and will be supported by a TV and digital marketing campaign featuring brand ambassador Gary Lineker.
Andy Hawkswell, marketing manager for Walkers at PepsiCo, said: “With Sriracha sauce sales growing 8% year on year, these new flavours will help retailers capitalise on this growing opportunity. We are very proud of these new flavours and expect strong sales.”
Walkers has been conducting research to identify flavour trends that are emerging throughout Britain, with the two new flavours coming out top of the list for 2019.