LWC discounts 28,000 bottles for Black Friday

Drinks wholesaler LWC has revealed discounts on 28,000 bottles ahead of this year’s ‘Black Friday’ weekend.

Starting on Black Friday and ending at midnight on ‘Cyber Monday’, pub and bar owners and managers will be able to use LWC’s online ordering portal to purchase discounted drinks, with exclusive offers appearing within the portal when users are signed in.

LWC claims it is the first drinks wholesaler to offer online Black Friday discounts. The business says there are over 200 product lines entering the sale.

LWC support centre manager Martin Graham, said: “The event represents LWC’s commitment to service improvement and exceeding customers’ expectations. Black Friday is not just for consumers anymore. Lots of businesses use Black Friday as an opportunity to maximise profitability over the festive period, and we wanted to give our customers the opportunity to do the same.”

Over 5,000 customers have already registered for online ordering with LWC, and online sales since launch have now hit £8m.

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Martyn Fisher

Martyn Fisher is the Editor of Better Wholesaling. Martyn can be found on Twitter on @BW_Martyn, or can be contacted via martyn.fisher@newtrade.co.uk and 020 3871 6490.

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