Lucozade Sport launches new flavour exclusive to wholesale

Lucozade Sport launches new flavour exclusive to wholesale
Lucozade Sport launches new flavour exclusive to wholesale

Lucozade Sport is launching a brand-new flavour, Lucozade Sport Lemon & Lime, exclusively to wholesale. Available now, the flavour comes in 500ml £1 PMPs.

The soft drinks category is worth £1.5bn to independents and symbol stores, and Lucozade Sport is one of the category’s largest brands, growing at +2.3% growth year-to-date versus last year.

Steven Hind, Lucozade Sport marketing director at Lucozade Ribena Suntory, said: “Lucozade Sport’s new Lemon & Lime flavour appeals to new consumers and provides a tempting alternative for existing fans. Flavour extensions are great for driving sales for customers; our last flavour launch, Mango & Passion Fruit, was worth £3.2m in wholesale alone in its first year of launch and almost doubled the brand’s penetration.”

Lemon & Lime is a popular flavour across soft drinks, yet under-indexes within sports drinks. Hind adds: “As this new SKU is not available in grocery, stocking it gives shoppers a reason to keep returning to their local store to purchase. By bringing the highest quality and most relevant products to market, in line with consumer trends, we know we will meet the needs of retailers and their shoppers.”

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Priyanka Jethwa
Priyanka is a journalist for Better Wholesaling and reports on the latest from the industry, keeping wholesalers up to date on the most recent news.

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