LRS-category-growth-drivers

Lucozade Ribena Suntory (LRS) has conducted a major piece of research that reveals a £1.4bn opportunity in the soft drinks category.

LRS partnered with global consultancy firm The Partnering Group to analyse 10 emerging and continuing consumer trends, which drew on data from organisations including Dunn Humby, Euromonitor International, Nielsen, IRI and Him.

Six key category drivers have been identified, which involve six simple changes to shopper behaviour that could fundamentally alter the value of the sector.

Matt Gouldsmith, channel director of wholesale, LRS

Matt Gouldsmith, channel director of wholesale at LRS, said: “We knew there was a huge opportunity in soft drinks. What our research and report tell us is how to unlock it. We know that the world is rapidly changing, and if we cater brilliantly for the changing consumer the opportunity for soft drinks retailers is incredible.”

“We worked with some of the biggest data providers in the United Kingdom. We don’t take our position as one of the biggest soft drink suppliers in the country lightly. It’s our role to help grow soft drink sales across the category, and this works helps put us in a great position to be even better at it,” he added.

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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