Limited edition packs for JTI’s Premium cigarette brand Camel will be available throughout June and July in the King Size 20s variant only.
Jeremy Blackburn, JTI Head of Communications, comments: “The premium segment remains an important sector of the tobacco category, holding a 17.6% share of the ready made cigarette tobacco market. Camel offers retailers the opportunity to make generous profit margins.
The limited edition packs are designed to celebrate Camel’s on-going creativity, vibrancy and innovation, reaffirming its position as a relevant and profit driving must stock brand for tobacco retailers.”
