JTI launches pouches into wholesale channel

Japan Tobacco International (JTI) is set to introduce its range of  tobacco-free nicotine pouches, Nordic Spirit, into the wholesale channel  following an online launch  earlier this year.

Nordic Spirit pouches contain a blend of plant-based fibres, nicotine, additives and flavourings commonly used in the food industry. Together with a gum-base, the pouches fit comfortably under the top or bottom lip and offers existing adult smokers and a nicotine product that can be used in situations where smoking or vaping might not be possible.

Stephane Berset, JTI UK head of marketing, commented: “This is an exciting and innovative launch into a category that is still growing. We see Nordic Spirit as the next big thing in the Tobacco Free Nicotine Pouch Market, presenting a huge opportunity for independent and convenience retailers, as the consumer demand for alternative nicotine products increases and the category evolves.”

How is JTI supporting wholesalers with the upcoming track and trace legislation?

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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