Wholesalers must speak now against plain packaging
Wholesalers must speak out against plain packaging and become educators of the category if they want to sales to soar, says Patrick Toms, head of distributive sales, Imperial Tobacco The tobacco industry had a tough start to the year with the display ban and further challenges will be introduced by plain packaging, but with just weeks left until the end of the plain packaging consultation, the industry must speak now: “Wholesalers have an opportunity to influence legislation through the Department of Health consultation”, says Patrick. “If you haven’t been taking part, you should be.”
The consultation will be open for responses until July 10, 2012 and wholesalers can respond by visiting
http://consultations.dh.gov.uk or emailing
tobaccopacks@dh.gsi.gov.ukUnderstanding your product will be key to surviving the transition, says Patrick: “In a display ban, retailers and cash & carry staff are going to struggle...
