erudus-jon-sayler
Erudus chief operating officer Jon Shayler

Product data provider Erudus has announced an integration partnership with wholesale digital services specialist RNF.

RNF provides a suite of services dedicated and tailored to the industry including a mobile ordering app and a digital marketing and advertising platform.

Providing they have signed up Erudus, users of RNF’s beam commerce platform will now be able to receive enhanced product data during the purchasing process.

It is the latest move from Erudus as it continues to promote the use of manufacturer data across the industry, having partnered with Nielsen Brandbank and launched integrations with other app providers in the last 12 months.

Rob Mannion, founder and managing director at RNF, said: “The partnership is fantastic news, as we continue to see more foodservice operators switch onto the potential of mobile ordering and digital customer engagement. The data we receive from Erudus will form part of a high-quality user experience, seamlessly integrating product specifications into the ordering process.

Meanwhile, Erudus also revealed that it now has 128 wholesalers signed up to its system, up from 42 in 2016.

This was announced at the company’s inaugural User Steering Committee, with the event created to allow manufacturers, wholesalers, and caterers to shape the platform to suit their needs and requirements.

Erudus chief operating officer Jon Shayler said: “Our growth sends a clear message that everyone in foodservice should be taking allergen and nutritional concerns, and the access to such product specification data, very seriously.”

“We are seeking to push the data as far as possible, and have already worked closely with the likes of Lady Lodge and SwiftCloud to link our information to their respective systems. We welcome conversations with anyone wishing to find out more about integrating with us to enhance their product offering and provide additional benefits to their customers,” he added.

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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