Cotswold Fayre utilises new warehouse to boost range

Sam Guarino, of Cotswold Fayre

Fine food distributor Cotswold Fayre is expanding its chilled operations by increasing its range to 240 products from 35 fine food brands.

The new range covers dairy, deli, desserts, dips, drinks, fish, pasta and vegetable products, including latest additions from the Real Pie Company, Ramona’s Kitchen, Me Too! Foods fresh salads and dips, RR Spink fish products, The Art of Curry cooking sauces and Soupologie’s superfood, vegan and free-from soup collection.

The range of products is now available for delivery to London, Surrey, Sussex, Northamptonshire, Berkshire, Buckinghamshire and Oxfordshire.

Cotswold Fayre recently opened a new chilled warehouse in Northampton to enable further expansion of its delivery area in the future.

The company has also recruited a new chilled business development manager, Sam Guarino, who said he is delighted with the early success of the chilled proposition: “Weekly orders have doubled over the past month, clearly demonstrating a desire for our chilled range.

“Our customers are seeking to save time and ordering complexity by reducing the number of individual suppliers, and this is particularly true in chilled.  The expansion of our chilled offering, allows them to accelerate these consolidation plans and also provides a broad range of products from a variety of different suppliers.”

One of the first customers to order from Cotswold Fayre’s chilled range was EAT 17, which has grocery stores in Walthamstow and Hackney, in London.

Giuseppe Deriu, store manager of EAT 17 in Hackney, said: “We order weekly from Cotswold Fayre’s chilled range and are always intrigued to see the latest additions to the range. We’ve been impressed with the recent range expansion and the updated product lines help us to avoid stocking the same set of products for months on end and allow us to stock a varied fresh range in store.

“Cotswold Fayre’s extensive chilled range means that we don’t have to place orders with multiple distributors, in fact we order around 60% of their whole chilled range on a regular basis and are very happy with the products and service provided.”

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Martyn Fisher
Martyn Fisher is the Editor of Better Wholesaling. Martyn can be found on Twitter on @BW_Martyn, or can be contacted via martyn.fisher@newtrade.co.uk and 020 3871 6490.

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