Mars Petcare in revolutionary cat soup move

Mars Petcare has launched two new cat soup products that it hopes will "revolutionise" the pet food category. Aimed at latching on to the trend for premiumisation, Sheba Soups are available in Chicken, Tuna and Ocean Fish...
Alchemy login page

The Whole Sale Company launches data tool Alchemy

Cloud-based reporting tool Alchemy has been launched by The Whole Sale Company to give FMCG suppliers on-the-go access to wholesalers’ sales-out data. Mike McGee, who is managing director of The Whole Sale Company, and a...
captain morgan white rum

Captain Morgan launches £1m marketing campaign

Captain Morgan White Rum has unveiled a new seven figure above the line campaign, which hit Facebook this week and will be on TV screens from Monday 3 August. A series of adverts have been designed to deliver the...
strongbow cloudy apple

Heineken extends Strongbow Cloudy Apple into off-trade

Strongbow is extending its new premium cider, Strongbow Cloudy Apple, into the off-trade this August. The new variant takes inspiration from the traditional world of cloudy cider, and is aimed at drinkers in their late 20s and...
Cadbury Dairy Milk

Cadbury Dairy Milk adds marshmallows to its Marvellous range

Cadbury Dairy Milk is adding new Rocky Mallow Road flavour to its Marvellous range. Available from August, the new addition features pink marshmallows, strawberry jellies and shortcake biscuit pieces in a 180g tablet and 47g...