Britvic relaunches mixers and juices range

Britvic's mixers and juices are set to be relaunched, as the soft drinks giant responds to evolving consumer tastes and the demand for authentic and quality drinking experiences. The company's iconic Indian Tonic Water is one...
bottled water

Credit agency tips bottled water sales to keep growing

Fast-growing demand for bottled water will continue over the next five years as health-conscious consumers shun sugary drinks like traditional carbonated soft drinks and fruit juices, research by credit agency Moody's has found. This trend...

Mars Petcare in revolutionary cat soup move

Mars Petcare has launched two new cat soup products that it hopes will "revolutionise" the pet food category. Aimed at latching on to the trend for premiumisation, Sheba Soups are available in Chicken, Tuna and Ocean Fish...
Alchemy login page

The Whole Sale Company launches data tool Alchemy

Cloud-based reporting tool Alchemy has been launched by The Whole Sale Company to give FMCG suppliers on-the-go access to wholesalers’ sales-out data. Mike McGee, who is managing director of The Whole Sale Company, and a...
captain morgan white rum

Captain Morgan launches £1m marketing campaign

Captain Morgan White Rum has unveiled a new seven figure above the line campaign, which hit Facebook this week and will be on TV screens from Monday 3 August. A series of adverts have been designed to deliver the...