wine category

How to win with your wine category

Wholesalers want advice on what wine to stock and how to stock it. Joseph Lee finds out how to get the most from the category. It is the most popular alcoholic drink in the home and...
confectionery market

Tips that work a treat: Confectionery category guide

With the pound falling and prices rising, the confectionery market is set to suffer. Lee Graham shares advice from major suppliers on how to ensure sales remain as strong as possible in the category. With...
sports and energy drinks

Maximise your sports and energy drink sales

Brits are trying to be fitter and healthier this year and the sports and energy drinks category is going to play a big part in that. This guide identifies the best ways to profit...
video

How can you increase your boxed chocolate sales?

Ferrero is working with a leading wholesaler to help it boost sales alongside a prominent consumer-facing TV campaign. For the first time in six years, Thorntons is appearing on the nation’s screens. The brand’s new advertising...

Scrub up better on household and laundry

Like or loathe housework, household and laundry has always been a category that sells whatever the time of year. But fuelled by Airbnb and the trend for home entertaining, it has never been so...