world foods

World domination: A world foods category guide

International cuisine is now twice as popular as traditional British food. Toby Hill looks at which countries’ products are the must-stocks, as well as which are the top new destinations in consumers’ cooking adventures. Brexit...
crisps and snacks

How to make a packet from crisp and snack sales

While singles remain the biggest segment of crisps and snacks, sales are down. So what are suppliers doing to rejuvenate singles’ popularity and how can wholesalers boost sales of other formats, too? In this article,...
ice cream sales

Keep cool with your ice cream category

Thanks to the Big Night In, ice cream can be a year-round sales driver – if you know how to stock it, says Charlotte Buxton. While sunshine does wonders for ice cream sales, there is...
alcohol sales

Gin can be a tonic: A spirits category guide

Consumers’ tastes in spirits are changing and there is now a huge, untapped market in convenience, ready for wholesalers to capitalise on it. With sales of £3.9bn last year in off-trade and £5.9bn in on-trade,...
soft drinks category

How to succeed in the soft drinks category

Toby Hill looks at the various ways wholesalers can make a profit in the soft drinks category, despite the looming threat of the government’s industry levy. Soft drinks have long been a bedrock of reliability...