Buiteman has made fine foods distributor RH Amar its sole stockist in the UK of its standard and core ranges, with a view to distributing the brand into mainstream wholesalers.
The deal will include RH Amar taking on responsibility for key contracts, and builds on the route to market that the distributor has already secured for the brand within the fine food and foodservice channels.
Buiteman managing director Henriëtte Buiteman, said: “With several Great Taste Awards now under our belt, and a passion to take our fantastic range to even more UK shoppers, we are delighted to strengthen our relationship with RH Amar as we embark on the latest phase of our UK journey together.”
“We will also be adding some great new products to our line-up in 2019, so this is the perfect time for us to take a considered and ambitious view about how best to strengthen our route to market through a single distributor,” she added.
Managing director of RH Amar, Rob Amar, added: “With more and more shoppers looking to trade up to more premium versions of their favourite foods, this is a hugely exciting time for us to have this opportunity to grow Buiteman’s footprint even further.”