Budweiser Brewing Group is the new name for AB InBev in the UK, with president Paula Lindenberg also opening a new London headquarters for the drinks giant.
The brewer’s brands include Stella Artois, Budweiser, Corona, Michelob Ultra, Bud Light, Beck’s, Bass and Boddingtons, with Budweiser selected for the name as its most famous global name.
Lindenberg said: “We are a fast-paced, ambitious group that dreams big, and we have exciting plans ahead for the UK and Ireland. Through the power and recognition of the Budweiser brand, we want to open ourselves up to working with more partners to achieve our ambitions.”
“We are looking forward to making a big impact in the year ahead, working towards brewing our beers with 100% renewable electricity and accelerating our progress towards 20% of our global products being no or low alcohol,” she added.