Britvic relaunches mixers and juices range

The new Britvic mixers and juices range

Britvic’s mixers and juices are set to be relaunched, as the soft drinks giant responds to evolving consumer tastes and the demand for authentic and quality drinking experiences.

The company’s iconic Indian Tonic Water is one of the products to have been refreshed. Following its reformulation, Britvic claims that its tonic water has beaten Schweppes’ offering in ‘blind’ taste-tests.

Available from mid-October, Britvic’s revamped range is being presented in brand new, bespoke bottles to emphasise the brand’s classic British heritage.

The mixers will be available in 125ml and 200ml bottle formats, as well as 150ml cans across the Indian Tonic, Low Calorie Indian Tonic, Ginger Ale, Orange Juice, Tomato Juice, Pineapple Juice, Grapefruit Juice, Cranberry Juice, Soda, Bitter Lemon, and Lemonade variants. The rebranding also extends to Britvic’s Dilutes range, which comprises Orange Cordial, Blackcurrant Cordial and Lime Cordial.

Annabelle Cordelli, brand director at Britvic Soft Drinks, said: “The relaunch of our Britvic mixers and juices range marks a real commitment to quality for us. We’ve listened to our customers and shoppers to develop our great-tasting tonic to lift guests’ spirits – in both senses of the word. It’s a truly iconic tonic!”

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Martyn Fisher
Martyn Fisher is the Editor of Better Wholesaling. Martyn can be found on Twitter on @BW_Martyn, or can be contacted via martyn.fisher@newtrade.co.uk and 020 3871 6490.

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