Bestway Wholesale’s Brighton depot has partnered with suppliers to help retailers prepare for Brighton Pride, which takes place across the city this weekend.
A trade day at the Bestway depot on Hollingbury Trading Estate included brands such as Coca-Cola, Monster Energy, Lucozade, Red Bull and Kopparberg takin part.
The annual event targeted independent and Xtra Local customers and is overseen by the depot’s general manager, Stuart Shaw, he said: “The Bestway Brighton Pride trade day is a great opportunity for team members to get dressed up and have fun working with suppliers, whilst supporting our local retailers. A lot of local retailers are located on the Pride parade route and they can all cash in on the number of people who will visit the city over the weekend.
“We spent about six weeks planning the trade event, drumming up the interest of suppliers and retailers with flyers, emails and face-to-face contact – and thinking of ways to create theatre in depot on the day. With 40% more customers through the door than on a usual Wednesday, the depot team worked really hard along with our local best-one and Bestway Vans Direct teams to ensure that all customer needs were met.”
The Bestway Pride trade day consisted of stand-out deals and free sample giveaways on the products which sell best in independent stores during the Pride Festival including soft drinks, licensed, tobacco and vape. The trade day happens about 10 days before Pride Festival every year, to give retailers the opportunity to prepare and to ensure the depot has time to deliver all the products customers have picked.