Bestway Wholesale has introduced a common range of 5,000 products across all its depots and increased the size of its chilled distribution centre by 50%, which has enabled it to introduce 1,500 additional chilled lines into its range.
The initiatives follow the move of the best-one brand from Bestway Wholesale to Bestway Retail earlier this year, with teams in both divisions of the business given clear focuses to improve the offer to retail customers.
Bestway is also nearing completion of a depot hub project, where 23 of its depots have become delivery hubs which have fast-pick areas and increased numbers of loading bays in order to improve the service to delivered customers.
These depots still stock a collect offer for customers residing nearby too, whilst the remaining depots now have additional room to improve the collect range they stock and increase focus on the shopping experience in depot with deliveries removed.
Ashar Rehman, head of operations at Bestway Wholesale, said: “With 44% of the Bestway business now delivered, it’s been important for us to optimise our supply chain and delivery structure to ensure the customer has the best possible experience and maximum choice of products and ways to shop, whether they are delivered or shopping in depot.
Depot and sales teams have also been given clear focuses through the depot hub project and by aligning the reporting structure of the best-one Symbol Group within Bestway Retail.”